Google recently announced starting July 2018 will mark all HTTP websites not secure. According to post article by Emily Schechter, Chrome Security Product Manager. Google Chrome displays an information icon for HTTP websites and HTTPS showed marked secure lock green. Chrome version 68 will start displaying HTTP with an extra notification. Google has been enforcing the use of secure websites and with this, they had made it clear.
Adoption for HTTPS is increasing
Google’s decision has been due to the increased adoption for HTTPS. Eighty-one of the top 100 sites on the web use and default to HTTPS. To understand why encryption is needed you must first understand how HTTPS works. Securing your website is ensuring your server is a legitimate server creating a channel between the security certificate issuer and back to your hosting server.
HTTPS how does it work?
Security certificates come with a cost if you take security seriously. Prospects or customers frequent your website to fill forms, schedule appointments or even payments. The information is now compromised, someone has stolen the information. Not exactly what you expected right? Sure there are free encryption services such as let’s encrypt but you pay for what you get. This is why is critical for businesses to have HTTPS enabled.
Secure your visitors with trust
Bottom line, build trust and brand by having HTTPS enabled on your website. Demonstrate you are a responsible business that cares about the security of your visitors. Along with securing a website it also has its perks. Google sees HTTPS and improves your overall SEO score validating to the world wide web you are a secured website.